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2013 Alliance Action Groups

Addressing Change Head On


action groupsOver the course of 2012, through conversations, snapshot studies, interactive sessions and day-to-day work in the field, we heard the following themes over and over again.

  • Getting Paid for Performance – How do I get homebuyers, realtors, appraisers and financial institutions to recognize and reward me (and my homeowners) for the value I’m building into my homes?
  • Decoding Codes and Standards – How do I satisfy or exceed requirements while creating a high quality product my customers actually want?
  • Increasing Velocity While Delivering Quality – How do I ramp up my business and deliver the quality my customers expect with fewer resources – smaller teams, fewer trades, etc.?
  • Rebuilding Confidence and Engaging Customers – How do I regain trust and create customers for life?

This year, we’ll be tackling those challenges head on through Alliance Action Groups, targeted groups focused on defining the issues, identifying the changes that need to happen within individual companies and throughout the industry, and developing tools and resources needed to elevate quality, performance and innovation in US housing. Action Groups will complement and connect with other Alliance programming, including podcasts, the Alliance Annual Meeting, market research, legislative affairs and our LinkedIn Group.


Each month, IBACOS will host a 1-hour call / web meeting on each of the topics -- one per week at 8am Pacific / 9am Mountain / 10am Central / 11am Eastern.

  • Codes – launches March 5th; 1st Tuesday each month
  • Getting Paid – launches March 20th; 3rd Wednesday each month
  • Engagement – launches April 11th; 2nd Thursday each month
  • Velocity – launches April 23rd; 4th Tuesday each month

Only Alliance builders, sponsors and invited guests, who can provide valuable information and resources to address these issues, will be allowed to participate. Guests presenters / contributors may include leaders in codes and standards, appraisals, finance, real estate, research, marketing, and building science.

Builders will help drive the agenda for each group and determine the outcomes we're working toward, whether it's new industry partnerships, processes, legislation, best practice guides, or other tools and resources. During the launch meetings, we'll flesh out the issues in more detail from our builders' perspectives.


Those who participate directly will have the greatest impact on what we discuss and the resources and actions that result. Each month, we'll share highlights through the newsletter and podcast content (when appropriate). We'll also continue the discussion online through our private LinkedIn Group, "Best Practices Research Alliance". In September and December, we'll take a break from our calls for the Alliance Annual Meeting, September 30-October 1 in Phoenix, and end of year executive roundup reports, which will provide a high level analysis of the issues, highlight what we've accomplished together and discuss where we're headed for the coming year.


In addition to corporate and regional executives, there are several other key stakeholders within your organization who could bring their concerns, insights and experiences to the table and benefit from participating in Action Groups. If you break it down by topic, here are some suggestions.

  • Getting Paid - VPs of Sales & Marketing, Finance, Government/Code Relations
  • Codes - VPs of Construction, Design, Purchasing, R&D, Government/Code Relations
  • Velocity - VPs of Operations, Construction, Purchasing, HR
  • Engagement - VPs of Sales & Marketing, Customer Service


To add yourself or a colleague to the distribution list for one or more of our Action Groups, email Betsy Scott at



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